Stress
editorial design
“Stress” is an editorial project exploring burnout culture and the pressure to always say yes. The magazine combines scientific research with a strong visual language to make complex psychological themes accessible and impactful. The project focuses on layout, typography, and visual hierarchy to translate data and research into an engaging reading experience.
The project was developed through research on burnout and productivity culture, based
on scientific and psychological sources.
The design process focused on translating complex content into a clear editorial system.
Typography, grid, and visual hierarchy were used to guide the reader through dense information while reinforcing the theme.
The magazine combines information and visual tension into a cohesive editorial experience.
Jabber
wocky
visual design
“Jabberwocky” is an illustrated book project inspired by Lewis Carroll’s poem. The project reinterprets the Jabberwock as a guardian of the forest, shifting the original narrative perspective. The book combines illustration and storytelling to explore themes of power, misunderstanding, and destruction.
The project started with an analysis of Lewis Carroll’s poem, focusing on ambiguity and narrative perspective. Rather than illustrating the text literally, the process explored a conceptual inversion, portraying the Jabberwock as a protective figure.
Visual research informed the atmosphere and illustration style, while layout and pacing were developed alongside the imagery.
The final book balances storytelling, illustration, and editorial structure.
Panini
brand communication
“Panini Rebrand” is a brand identity project focused on redesigning the visual system of Panini. The project introduces a contemporary logo, a renewed color palette, and a cohesive graphic language while preserving the brand’s historical heritage and recognizability.
The project began with an analysis of Panini’s existing visual identity, identifying issues related to scalability, visual complexity, and consistency across different applications. The redesign process focused on simplifying the brand while maintaining key elements of its legacy, such as the iconic Paladino and the connection to collecting and publishing. The final outcome includes a new logo system, color palette, typography guidelines, patterns, packaging concepts, and brand applications, resulting in a flexible and contemporary identity suitable for both physical and digital environments.
Munchin’
the mushies
brand communication
Munchin’ The Mushies is a branding project for a future-food food truck event focused on mushrooms as an experimental and sustainable ingredient.
The project explores a playful visual language designed to attract a young, curious audience to a new world of enjoying food.
Munchin’ The Mushies is a branding project developed for a future-food food truck event centered on mushrooms as a sustainable and experimental ingredient.The visual identity combines a playful tone with bold graphic choices to create an approachable and memorable brand.The project explores logo design, typography, color, and applications across physical and digital touchpoints.
The outcome reflects a balance between experimentation and clarity, designed to engage a young and curious audience.
The Art
of the
Handshake
video production
A music video created for The Art of the Handshake by Hilltop Hoods. The narrative follows a young man living his everyday life with a relaxed and carefree attitude, using unique handshakes as a recurring symbol of friendship, belonging and personal connection. The project combines storytelling, editing rhythm and visual continuity to translate the song’s message into a simple yet recognizable visual language.
Built around the concept of connection, the video transforms a simple gesture into a recurring narrative element. Different handshakes mark encounters throughout the protagonist’s journey, creating a visual thread that celebrates friendship, routine and the sense of belonging found in everyday interactions.
Amuerte
advertising
“Amuerte Archive” is a strategic communication project developed for Amuerte Gin. Inspired by the brand’s rare botanicals sourced worldwide, the concept repositions Amuerte as a contemporary botanical archive rather than a premium spirit. Through events, partnerships, and experiential design, the project creates a narrative centered on discovery, rarity, and botanical culture.
The project began with a strategic analysis of Amuerte’s identity, audience, and unique product attributes. Rather than promoting the gin through conventional advertising, the communication strategy focused on transforming its ingredients into the core narrative asset of the brand. This approach led to the development of a multi-touchpoint campaign including botanical exhibitions, immersive experiences, partnership activations, sustainability initiatives, and limited-edition products. The final outcome combines strategic communication, advertising, and visual design into a cohesive brand experience.
Lip sync
motion graphics
“The Devil Wears Prada – Lip Sync Animation” is a motion graphics project based on a dialogue from The Devil Wears Prada. The scene was entirely reinterpreted through original illustrations and animation, transforming the live-action sequence into a stylized animated narrative while preserving the rhythm, timing, and emotional tone of the original performance.
The project involved character design, illustration, lip-sync animation, and scene composition. Particular attention was given to facial expressions, mouth movements, and timing to accurately synchronize the dialogue with the animated characters. The final outcome combines storytelling, character animation, and motion design into a cohesive visual sequence.
Mr. Fini
photography
“Mr. Fini” is a conceptual photography project inspired by Guè Pequeno’s album of the same name. Through a series of staged photographs, the project translates themes of luxury, excess, nightlife, and emotional detachment into a visual narrative.
The project began with an analysis of the album’s themes and visual identity, focusing on the contrast between glamour and emptiness. Rather than illustrating the lyrics directly, the photographic process aimed to capture emotions, atmospheres, and symbolic details through carefully constructed scenes.
The final outcome combines photography, art direction, and editorial design, resulting in a visual reinterpretation of the album across multiple physical formats.
Mr. Fini
Ui/Ux design
“Mr. Fini Store” is a UI/UX design project developed to support the launch of the photography project inspired by Guè’s album. The website translates the visual identity of the editorial concept into an interactive digital experience focused on music, storytelling, and product discovery.
The project involved the design and prototyping of a responsive e-commerce website in Figma, conceived as an extension of the photographic campaign. Starting from the visual language developed for the album reinterpretation, the interface was designed to guide users through tracks, imagery, and collectible products including vinyls, CDs, and cassette tapes. Particular attention was given to user experience, navigation flow, responsive behavior, micro-interactions, animated elements, and interactive links. The final outcome combines UI design, UX thinking, and visual storytelling to create a cohesive digital launch experience.
Alzheimer
photography
Alzheimer is a documentary photography project focused on Alzheimer’s disease. Through intimate black-and-white photographs of my grandmother, the series explores memory loss, emotional connection, and the fragile nature of identity.
The project developed through direct observation and a close relationship with the subject, prioritizing authenticity over staged imagery. Rather than documenting the disease from a clinical perspective, the photographic approach focused on emotions, routines, gestures, and personal interactions.
The final series aims to create a sensitive narrative that balances documentary realism with a deeply human and personal point of view.
